He will cover the core principles of cocktail evaluation, the six base cocktails and how to modify and personalize recipes. You will learn the importance of product knowledge, the components of a cocktail (core, balance and seasoning) and how to push creative boundaries with unique ingredients and ideas. Additionally, we’ll dive into final presentation and the art of naming your creations to increase brand appeal. Join us for an engaging experience that will inspire you to innovate and perfect your cocktail skills.