Hennessy has partnered with renowned fashion designer Shuting Qiu to launch a special limited-edition collection for Lunar New Year 2025, celebrating the Year of the Snake. Named ‘Reimagination,’ this collection embraces renewal and transformation, reflecting the symbolic nature of the snake.
Shuting Qiu, originally from Hangzhou and now based in Shanghai, drew inspiration from her cultural heritage, incorporating traditional jacquard fabrics, brocade, and embroidery into the designs. Vibrant, abstract snake motifs grace the bottles, reflecting both movement and the textures of snake scales. The base red color nods to Hennessy’s heritage, while the patterns evoke the Charente River in Cognac.
Each Hennessy bottle showcases Qiu’s unique artistry. The V.S.O.P edition is energetic and youthful, adorned with floral motifs and Hawaiian-inspired elements. Plaid and abstract snake silhouettes intertwine, symbolizing renewal and legacy. Embossing techniques on the gift box mirror her signature fabric designs. Meanwhile, the X.O edition is bold and dynamic, featuring deep reds, golds, and blues with lozenge-shaped motifs and a gold cork. The embossed snake design glides across the packaging, offering a luxurious texture.
“These carafes are classics, much like timeless silhouettes in fashion,” Qiu shares. “Hennessy is a versatile drink I enjoy over ice, especially during Lunar New Year.”
The limited-edition bottles will be available in Canada starting January 2025. To celebrate, Hennessy suggests enjoying ‘The Snake’ cocktail, blending V.S.O.P with honey syrup, ginger juice, and bitters.
For more information, visit Hennessy.com or follow @Hennessy on Instagram.
