Liuyishou Hotpot celebrates Lunar New Year, and Valentine’s Day with the #NiuNiuFindsLove social media Giveaway campaign and more dine-in and take-out deals.
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2021 is Year of the Ox, and it is no surprise for the restaurant chain to feature Niu Niu, or 刘小牛, the restaurant’s beloved mascot in their Lunar New Year specials. The cattle-shaped tallow sculpture is made with 100% premium beef tallow and natural spices such as red chili pepper and Sichuan peppercorn, and is said to be the soul of Liuyishou’s signature Traditional Chongqing Hotpot or 老重庆牛油火锅.

Through February 14, the #NiuNiuFindsLove event is offering the following giveaways and deals:

1. Take Niu Niu home! ⁠
   
   Like the event post on Instagram or RED (小紅書) and comment which location you want to visit! Come to the location for dine-in or pickup (minimum $40), show the staff you have liked the post and commented, Liuyishou restaurant will offer you a dish from its special menu for only $2.14. And the restaurant also offers you Niu Niu, the cattle-shaped tallow to take home. ⁠
   
2. Instant Giveaway Gift at Dine-in or Take-out.
   
   Take a picture of Niu Niu and his new love found by you, which could be another action figure, a small doll, yourself or a hotpot loving buddy of yours. Post the picture on Instagram or RED (小紅書), hashtag with #NiuNiuFindsLove show it to our staff, and receive another giveaway gift!⁠ This can be done instantly while you are at dine-in or pick up takeout.
   
3. Final BIG Giveaway⁠
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   Liuyishou will pick 12 of the posts in North America with #NiuNiuFindsLove and reward the winners with a LOVELY Deluxe Hotpot Dinner for 2⁠!